Following the success of ILTM Americas, Reed Travel Exhibitions has announced the launch of ILTM Japan.

The event is scheduled to take place from March 11th-13th 2013 in Kyoto, Japan.

Japan is home to the second largest population of high-net worth individuals after the United States.

In response to industry demand, ILTM Japan is a niche event created to give international exhibitors the opportunity to meet with high end luxury travel agents, planners and tour operators to reach high-spending Japanese luxury travellers.

Each of the buyers and suppliers invited to attend ILTM Japan must be accredited for participation: approximately 50 of each at this specialist event, as pre-scheduled appointments will be arranged on a strictly one-to-one ratio.

Japan is noted for being one of Asia’s largest outbound travel markets, spending US$27 billion in 2011.

This year, a strong yen, lower fuel surcharges and increased air capacity is contributing to a further significant increase in the growth of Japan outbound traffic, already 15% up year on year.

Alison Gilmore, ILTM Exhibition director commented: “We have been increasingly aware of the demand from ILTM clients to focus on Japan as a key source market of high-spending discerning travellers.

“Whereas ILTM Asia has a seven year proven track record in providing access to a range of buyers from over 20 countries across the burgeoning and diverse Asia Pacific, ILTM Japan will venture further, providing a direct opportunity for a selection of the world’s elite travel products and experiences to reach the most discerning of Japanese luxury travel agents and specialists.”

With inbound travel to Japan increasing by 40 per cent in 2012, ILTM Japan will also welcome a small number of selected international buyers to discover the appeal of the broader Japan.