ILTM (International Luxury Travel Market) – the ‘invitation-only’ event where future luxury travel experiences are created and launched – facilitated almost 50,000 individual meetings between the industry’s elite when it took place this week in Cannes. By introducing over 1250 high-end travel suppliers to over 1250 VIP buyers, the 10th anniversary edition of ILTM demonstrated that it is the only meeting point for the industry’s movers and shakers.
“ILTM gets better every year – it is the most important travel show for my business, helping us to plan everything that we do for the following year,” said Teresa Perez of Brazil’s Teresa Perez tours.
“ILTM goes from strength to strength. 2011 has been the best yet. It remains one of the most well organised and relevant trade shows for the luxury travel industry,” added Mike Bonner, General Manager UK, Ireland & Middle East at Silversea Cruises.
Michael Morejon, Vice-President Business Development at Sentient Jet said: “ILTM has reminded me of why I am so passionate about being surrounded by luxury professionals from around the globe. The detailed planning has made my first ILTM an epic experience and we are particularly delighted with the incredible demand from emerging markets.”
First time exhibitor Carolina Ortiz, Marketing Director of Columbia’s Hotel Charleston said: “Judging by our fantastic meetings, we foresee excellent results from our first ILTM experience. The pre-scheduled meetings are so very well organised and planned and we were blown away by the opening night forum and inspirational speakers.”
“I am so, so, so happy – I would never have met such important new buyers and such influential journalists if I had not attended ILTM 2011 – it is by far the best decision I have made this year – a rocket to the top of the top of luxury,” enthused Riad Kneife of Riad Kneife Vintage and Design shopping services in France.
ILTM 2011 welcomed many new and unique luxury travel experiences including Riad Kneife Vintage and Design Shopping services; Windows to Japan - introducing personalised journeys through traditional and modern Japan; the ‘floating luxury hotel’ of PT Exotic Yacht Charter Bali, in-style luxury private yachting in the Indonesian archipelago; New Zealand’s first ultra-luxury campsite - Minaret Station - accessible only by helicopter and the 5* Pikaia Lodge set to open in 2013 and perched on the plateau of an extinct volcano in the Galapagos Islands.
Sanjeev Aery of India’s Eternity Travel American Express said: “As a first time buyer in Cannes, ILTM is a real one-stop shop – a great opportunity to meet new suppliers and new faces at existing suppliers. ILTM is all about the end product and it really doesn’t get more luxurious than this.”
Kitch Cheung Kit Yeung of Beijing’s Hua Yang International Business Travel Co. Ltd. added: “There is huge potential from the Chinese market; my clients increasingly want to visit small and unique destinations so ILTM is vital for my planning. Our key targets are small luxury hotels and transport in global destinations and I’ve found them all here.”
ILTM Marketing Manager Simon Mayle concluded, “Luxury travel is an industry based on relationships. ILTM is about bringing together the world’s leading purveyors of luxury travel with the best collection of unique luxury travel suppliers to create new relationships and rekindle old ones. Like all of our clients, we aim to exceed all expectations and we are delighted our 10th anniversary edition has been such a success.”
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