Hyatt has entered into a franchise agreement with HR Group for a Hyatt House hotel in Frankfurt, Germany.

The hotel will be integrated into Four Frankfurt, a large mixed-use development in the centre of the city by Groß & Partner, that will be comprised of four towers and will include residential and office facilities, as well as retail spaces and hotels.

The Hyatt House brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable, seamless experiences that accommodate their lifestyles and familiar routines.

To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment.

Expected to open in 2023, Hyatt House Frankfurt/City Goetheplatz will mark the second Hyatt House hotel in Frankfurt, joining Hyatt House Frankfurt/Eschborn, and is an important step towards increasing Hyatt’s select service portfolio in the German market.

“The second Hyatt House hotel in the Frankfurt area is an important addition to our select service portfolio in Germany,” said Guido Fredrich, Hyatt regional vice president development, Europe & North Africa.

“We continue to grow the Hyatt House brand thoughtfully in key markets around the world.

“We strongly believe in a growing demand for the extended stay market in Frankfurt, which makes Hyatt House Frankfurt/City Goetheplatz a great addition to the city’s overall hotel offerings.”