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Grenada seeks to recruit diaspora to new tourism programme

Grenada seeks to recruit diaspora to new tourism programme

The Grenada Tourism Authority has launched a new diaspora programme, seeking to recruit overseas Grenadians in support of the hospitality sector.

The approximately 360,000 Grenadians living in countries across the world will be encouraged to join the initiative via the website and complete a 12-module training programme.

This will give them the status of a ‘473 connect ambassador’.

The online training programme will equip participants with the tools and knowledge to recommend Grenada as a great holiday destination to their peers.

Ambassadors will also receive exclusive access to a list of preferred travel advisors who can then turn their referrals into bookings.


They will also be eligible to apply for a membership card, offering extensive discounts on accommodation and experiences across the island.

The card is designed to provide ambassadors with the opportunity to continue learning about Grenada while experiencing all that the tri-island state has to offer first-hand.

Petra Roach, chief executive of the Grenada Tourism Authority, said: “The programme celebrates the contribution of first, second and third generation Grenadians in the diaspora as a critical and important channel to boost visitor numbers to the islands.

“We’re also delighted to be able to offer our 473 connect ambassadors a range of benefits which will help allow them to experience first-hand all that Grenada has to offer.”

In addition, participants will receive points once their recommended friends and colleagues travel to Grenada, which can be accumulated and exchanged for accommodation, tours, meals and even petrol.

At the end of the calendar year, the 473 connect ambassadors with the most referrals from each market, will win an all-inclusive trip for two people, inclusive of airfare, accommodation, meals, excursions and transfers.