The number of people choosing to enjoy UK breaks rather than going abroad continues to rise with Center Parcs seeing a 400%+ increase in website visitors that are searching for UK based short breaks.
Center Parcs, the destination for UK short breaks, reported a huge annual rise in the volume of natural search traffic coming to their website in January through the search terms “short breaks UK” and “holidays in the UK”.
Between January 2011 and January 2012 Center Parcs saw a 443% rise in search traffic for “short breaks UK” and a 341% rise in search traffic for “holidays in the UK.”
This is backed up by statistics from other quarters:
In September 2011, the number of domestic overnight trips taken in England was 22% higher than the year before (source: Experian Hitwise UK) and the number of searches for “UK Breaks” carried out on Google rose by 27% between January 2011 and January 2012 (source: Google Insights for Search).
To many involved in the UK tourism industry the continued boom is by no means surprising as Simon Jarratt, Online Acquisition Manager for Center Parcs explains:
“The term ‘staycation’ seemed to be something of a buzz word in 2010/11, with the media reporting changing consumer behaviour when it came to the types of holidays people were taking. In reality, it seems like this consumer behaviour has continued into 2012, and is likely to extend far beyond.”
More and more people are seeing the merits of staying within the UK for their family breaks and especially for their short getaways.
This current trend sees no sign of slowing down and looks set to continue throughout this coming year.
Great news for the UK and more specifically for the UK tourism industry.