ezRez Software has revealed the launch of a new product that will enable members of loyalty programs, such as frequent flier and hotel rewards programs, to use their points as currency in digital wallets. 

MileagePlus, United Airlines’ award-winning loyalty program, will be the first to integrate with the new product, offering members the flexibility and value of using miles to pay for products and services across the Internet. 

ezRez will first implement the product with PayPal in 2012, with others expected to follow. Upon launch, MileagePlus will enable members to use miles to pay for products and services with select on-line merchants.  The merchant will deliver the goods directly to the member, whose MileagePlus account will be debited the appropriate number of miles.  The entire process will be intuitive and easy.

“ezRez already processes more than 20 billion reward points annually through our SaaS platform so this is a natural extension for us,” said Daniel Farrar, CEO of San Francisco-based ezRez. “We’re helping MileagePlus further improve the value of miles for its members by enabling the program to be more easily used to pay for products and services in addition to traditional rewards like flights, hotels and car rentals.”