Europcar, the UK’s leading vehicle hire company has launched Hire Rewards
to make vehicle hire more accessible and more affordable for UK households.

Offering potential savings of over £200 on a week-long hire, Hire Rewards
is a loyalty programme created specifically for customers hiring once or
more a year to provide real cost-savings every time they hire, whatever
they go for car hire, van hire or prestige car hire.

The launch of Hire Rewards comes at a time when households are looking for
cost-savings as well as greener ways to travel. Many have downsized their
own cars and need something bigger, smarter and more reliable for holidays
and special occasions, or are looking for alternatives to ownership. Add to
this the returning popularity of domestic holidays and Hire Rewards offers
those travelling in the UK easy and cost-effective access to a wide range
of vehicles on average just six months old, from more than 200 branches
nationwide.

Customers can sign up for Hire Rewards at any Europcar location or online
and enjoy the benefits instantly.

Catriona Lougher, marketing director for Europcar said: “27% of Europcar
customers hire because they are worried about the reliability of their own
car, 21% because their own car has broken down and 24% require a bigger
vehicle. Furthermore, 23% hire because they don’t have a car. We want
these customers to keep coming back to Europcar and by offering Hire
Rewards they will have very good reason to. With great savings, UK-wide
coverage, and a fantastic choice of vehicles, on average less than six
months old, we’re making car hire cost-effective, straightforward and
stress-free.”