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Egypt makes its mark at ITB Berlin

Egypt makes its mark at ITB Berlin

Egypt, ITB’s partner country for 2012, is still going strong at the 46th ITB Berlin on day four of the biggest travel trade show in the world, as it continues to attract visitors to its lively and authentic hall and partner stands.

Egypt has been at ITB Berlin ever since the show’s launch in 1966. In 2012 it will occupy close to 2,000 square metres of floor space in Hall 23, making it one of the largest exhibitors at the show. Visitors to the hall can experience the diversity of Egypt’s holiday regions, including the Nile Delta, Red Sea, desert landscapes, oases and the Mediterranean coast.

At a bazaar visitors have been purchasing the country’s handicrafts, sampling regional specialities and enjoying music and entertainment from Egypt with live music and folk presentations. Badawy, one of the country’s best known chefs, has been cooking dishes at the Brandenburg Restaurant in Hall 24.

A colourful Egyptian carnival procession has been taking place in the various halls on every day of the fair. A performance of traditional Tanoura dancing, which involves an artistic display of dancers’ skirts, awaits visitors to Hall 4.1. Samaa, a group of Islamic and Coptic singers, blends different religious beliefs with its sounds, expressing peace among faiths and Egypt’s uniformity as a nation.

On 9 March, at 3.30 p.m., the ITB Book Awards took place in the hall hosting Egypt’s displays. Travel calendars, travel guides and travelogues covering the country’s entire range of attractions were available. On 11 March 2012 at the closing ceremony of ITB Berlin, Egypt will put on an artistic performance with The Festival of the Delphic Games.


The ankh project is yet another of the trade fair and marketing activities which this year’s partner country has launched. This ancient symbol signifying eternal life forms part of the “We are Egypt“ logo and represents Egypt’s visual signature as the partner country of ITB Berlin 2012. Visitors to Berlin will be able to see twenty different ankh sculptures by Egyptian artists throughout the city.

From February there have been various promotional activities involving this Egypt for guests visiting the store of the outdoor equipment supplier Globetrotter in Berlin-Steglitz. Competitions with prizes, videos, music and information on Egypt as well as a lecture by the travel agency DIAMIR Erlebnisreisen will bring Egypt’s magic to the German capital.