easyJet has launched a dedicated Chinese homepage in response to the growing number of Chinese customers flying with the airline and booking through easyJet.com.

Customers using the new Chinese homepage will benefit from content translated into simplified Chinese with information about flying with easyJet.

The site will also have the popular ‘Inspire Me’ tool which helps customers find the lowest fares to a wide range of destinations and customers will be able to connect to a Chinese version of Booking.com’s website, easyJet’s hotel partner.

Customers will also be able to book their flights in any of the nine currencies available.

easyJet’s current bookings show that Paris is the most popular European destination closely followed by Milan, Rome, Nice, Barcelona, London, Edinburgh and Belfast.

easyJet chief executive Carolyn McCall commented: “This year easyJet has seen a 25 per cent increase in bookings from China versus 2012.

“Along with the other BRIC economies, the demand from Chinese customers is predicted to continue to grow over the coming years which means that, with a dedicated homepage, easyJet is ideally positioned to capture more of the market of the millions of Chinese who are travelling to and within Europe every year.

“Our aim is to make the online customer experience as easy as possible and national homepages help alongside innovative ways like easyJet’s ‘Inspire Me’ tool to find the best flights.

“I am delighted to also announce that easyJet is signing up to VisitBritain’s China Welcome Charter, the aim of which is for businesses in the UK to ensure that by 2015 the UK is the most welcoming destination in Europe.”

Prime minister David Cameron is presently leading a trade delegation to China and expressed his support for the initiative.

He said: “As we compete in the global race, I welcome easyJet’s move to launch a dedicated Chinese homepage and their commitment to VisitBritain’s China Welcome Charter, all of which underlines that Britain is open for business.

“This government’s priority is to secure the economic recovery and we are determined to all we can to help British companies to succeed.

“I am firmly committed to playing my part which is why I have taken more than 130 business delegates to China.

“My aim is to open the door for them in this fast-growing market, creating opportunities for them to expand their business.”