Representing grandeur through its products and offerings, Delhi Duty Free Services Pvt. Ltd (DDF) in collaboration with Yatra.com, one of India’s largest and leading online travel companies, has announced a first-of-its-kind promotional offer called ‘Passage through India’. Launched for international travelers, the promotional offer begins from August 15, 2010 at the Delhi Duty Free shops at the T3 at India Gandhi International Airport in Delhi and aims to give customers an opportunity to experience the ‘Maharaja’ lifestyle.

‘Passage through India’ is a majestic luxury grand tour worth USD 7000 that gives international travelers, who purchase from DDF, an opportunity to experience the magnificent and timeless beauty of Jodhpur, Jaipur, Jaisalmer, Agra, Udaipur and many other destinations on the ‘Palace on Wheels’ absolutely free. Offering several other holiday packages as prizes, the offer is an endeavor by Delhi Duty Free to create reminiscences filled with happy moments for travelers who visit India.

Mr. Nicholes Goddard Palmer, CEO, Delhi Duty Free Services said, “For years, India as a travel destination has been viewed as representing royalty. Through this promotion, we aim to provide international travelers an opportunity to experience the true majesty India has to offer. We are confident that the experience of visiting beautiful cities on the ‘Palace on Wheels’ will be an experience travelers will cherish forever. DDF promises to provide travelers an unparalleled retail extravaganza, one that is truly world-class”. We are happy to have strategic tie up with Yatra.com for various amazing offers which shall be offered to international travelers.

‘Passage through India’ entitles international travelers who purchase products worth $65 and above from the arrival or departure section of the DDF at the IGI Airport an opportunity to enter the contest. A customer after purchasing has to fill out a coupon and drop it into the lucky draw drop box. The top prize of the contest enables one couple every week to win this majestic grand luxury tour. In total 13 packages are to be won. The promotion also has on offer 15 mini holiday packages which can be won every 3 days. The promotion lasts from August 15 to November 15, 2010 and is applicable for any product purchased from the Delhi Duty Free Shops at the IGI Airport in Delhi.

Speaking on the alliance, Pratik Mazumder, Head Marketing & Strategic Relations, said, “We are very happy to enter into the alliance with DDFS. We are hoping that our association with DDFS would be rewarding and will also help the tourists benefit from the luxurious products and services being offered at highly competitive price range. We are confident that this alliance will expand our reach and increase the customer touch points”

DDF is the single largest duty free retail operator in India and is exclusively accountable for managing and operating the duty free retail outlets. The new store offers an extensive range of products across all categories including perfumes, cosmetics, liquor, tobacco, confectionery, souvenirs and fashion exhibiting luxury brands that promise to provide the travelers an unmatched retail environment in India.

“This promotional offer is an indicator of our understanding of what international tourists expect to see of India. It also reiterates our passion for promoting India’s hospitality to the World”, Mr. Mazumder added.

DDFS is a joint venture company formed by Aer Rianta International (ARI), Indian Duty Free Services Tradings Pvt. Ltd (IDFS) and Delhi International Airport Ltd (DIAL) and will solely be responsible for managing and operating 30,000 square meters of duty-free retail space at the airport.