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Choice Hotels makes landmark installation

Choice Hotels Europe has deployed choiceADVANTAGE, its cloud-based hotel property management system (PMS) at its 5,000th property and has successfully installed the system so far in 20% of its UK hotel network.

The choiceADVANTAGE solution provides Choice Hotels franchise operators with unparalleled advanced hotel management functionality. The software’s innovative features include efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access, and full integration with the company’s programs. As a cloud-based software, the system is also accessible from any computer that offers Internet access.

As an above-property, Web-based solution, choiceADVANTAGE requires a minimal initial investment for hotel owners, since it eliminates the need to purchase, store and maintain the costly infrastructure and hardware typically associated with traditional property management systems. The lower total cost of ownership for choiceADVANTAGE continues to be an attractive element of the overall value proposition that Choice Hotels offers to hotel owners as a lodging franchisor.

Duncan Berry, CEO, UK, Choice Hotels Europe, said:  “From the moment a reservation is made through check out and even after a stay, choiceADVANTAGE provides our franchisees with a fully integrated solution to manage guest interaction at every stage.  General Managers using it tell us they like the ability to access it remotely so they know exactly what’s going on at their hotel at all times.  Given how it automates several hotel processes front office personnel are also being freed-up to provide additional customer service.“

Garth Powell, General Manager, Quality Hotel Plymouth, said: ‘choiceADVANTAGE offers an hotelier superb value for money, minimal ongoing maintenance costs, and most importantly, it’s fabulously simple to operate.  It has been cleverly designed to do exactly what hoteliers need it to in order to run a hotel efficiently and productively”.


ChoiceADVANTAGE is available to hotel owners who own and operate Choice-branded hotels under franchise agreement.  It has just been installed at its 5,000th hotel property the Comfort Hotel De L‘Europe of Saint Nazaire, France and is currently in operation among properties in the U.K, U.S., Canada, Mexico, France, Australia, and New Zealand. Plans to continue to introduce the software in Choice Hotels brand properties across other European countries are in process.