Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe, has announced that video footage on the majority of its UK properties has been posted on choicehotelsuk.co.uk, giving travellers a useful visual summary on each Choice-brand hotel and its amenities.

The videos are presented by each hotel’s General Manager who introduces the property and outlines the hotel’s features and services, as can be seen for Quality Hotels Maida Vale. The programme is part of a European-wide initiative to include video footage of all Choice-brand properties in the UK, France, Germany, Italy, Czech Republic, Ireland, and Portugal on both the hotel’s individual websites as well as the Choice websites including ChoiceHotelsUK.co.uk and ChoiceHotels.eu

As well as being a valuable tool to showcase each hotel, the videos are helping to improve the visibility of the hotels within the search engines used by both business and leisure travellers when researching accommodation.

Duncan Berry, UK CEO, Choice Hotels Europe, commented: “We are delighted to offer travellers enhanced information on our UK network of hotels. These videos also help the owners of our hotels, which are owned and operated under franchise agreements, to convert more bookings and improve search engine optimisation.”

Andrew Plimmer, Operations Director for SKC Group added: “We have had positive guest feedback at our three hotels located in Enfield, Reading, and Great Yarmouth. The videos act as a warm welcome for guests prior to arrival and since the video for the Comfort Hotel Enfield went live we have seen a positive increase in our search engine ranking.”

The videos will soon be available to view on the recently launched Choice Hotels Europe YouTube channel.