The Cancun Convention & Visitors Bureau has announced Cancun hotels recorded occupancy rates of 93 per cent in the first half of 2015; this represents a year on year increase of 2.5 per cent.

The figures are published as Mexico’s favourite holiday destination looks on course to enjoy a record year for tourist numbers.

Cancun is now one of the best performing destinations in the world for hotel occupancy levels.

According to statista.com, the independent online statistics analysis website, Cancun is outperforming the market with hotel rooms filling fast.

On average Caribbean hotels were at 67 per cent occupancy during the first half of 2015.

This compares to 61 per cent in the United States, 61 per cent in Europe and 66 per cent in the Middle East.

There were 4.8 million holiday arrivals into Cancun in 2014, which was a 7.5 per cent increase on 2013.

Of this number 202,276 were Europeans with 93,049 Brits choosing to holiday there.

Commenting on the figures Jesus Almaguer, chief executive of the Cancun CVB said: “If 2014 is any indication, we are confident that 2015 will be another record-breaking year for Cancun.”

UK visitors are taking advantage of the excellent air links to Cancun with Virgin Atlantic and British Airways operating direct flights from London Gatwick.

British Airways offer three direct flights a week while Virgin Atlantic customers can choose from two direct flights a week.

The CVB attributes the growth in tourism numbers to a plethora of hotel renovations and attraction openings, increased flight connectivity and to Cancun’s growing reputation as a first class holiday destination for service and quality.

In 2014 the CVB worked closely with its partners in the UK to highlight Cancun’s family product, vibrant nightlife and fascinating cultural sites.

It continues to promote these key messages in 2015 and strives to highlight Cancun’s burgeoning events calendar, enviable gastronomy scene and world class shopping and spa facilities.