Singapore, historically one of the UK’s popular long haul destinations for travellers, continues to entice visitors with its “2009 Reasons to Enjoy Singapore” campaign. Featuring special packages, promotions and value-added incentives with key industry partners, now is the perfect time for travellers to enjoy the country’s many cultural attractions and engaging activities that make it such a great holiday destination and stopover hub. Plus today, Singapore Airlines, in conjunction with the Singapore Tourism Board (STB) and Civil Aviation Authority of Singapore, has launched the Fabulous Singapore Stopover package offering UK customers the opportunity to experience the destination for one pound sterling for the first night at selected hotels across the Island! The “2009 Reasons to Enjoy Singapore” campaign is part of the destination’s £42 million BOOST initiative, (Building on Opportunities to Strengthen Tourism) an aggressively innovative approach adopted by the STB to highlight and enhance the destination’s many attractions for families, couples and individual travellers. STB’s Area Director for Northern and Western Europe, Divya Panickar, explains: “The UK market is very important to us with almost half a million British travellers visiting us last year. In these challenging economic times, we want to continue to offer the best possible value so they can enjoy a truly spectacular holiday experience and maximise their budget.”
Adding to Singapore’s perennially popular attractions such as the Night Safari, a whole host of recently and soon-to-open attractions mean that Singapore is constantly reinventing itself to offer exciting experiences to visitors. These include the world’s largest observation wheel, the Singapore Flyer. Towering at 165 metres, the structure offers a stunning 360¡ day-to-night panorama of Singapore city, as well as parts of Malaysia and Indonesia. Celebrating its first year anniversary this month, it has already attracted over 1,900,000 visitors.