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China Southern plans marketing push

China Southern
will launch a new marketing push this Spring to promote its Premium Business class service between Paris, Sydney, Los Angeles and Amsterdam and its new hub at Guangzhou Baiyun International Airport. The all-new advertising campaign, expected to launch this Spring and run throughout the peak summer travel months, “will highlight the key marketing points that help introduce China Southern to the key business class customer,” said Mr. Si Xian Min, President, China Southern Airlines.
Mr. Si added that “even with China’s largest domestic network and fleet of wide-body Boeing 777-200 ER aircraft serving key International destinations, there are a lot of business travelers who are not familiar with traveling to China, China Southern Airlines or the numerous markets we serve. We are confident that our new International awareness and marketing campaign will help introduce China Southern to this important travel market.”
In addition to offering a terrific Premium Business cabin with 24 seats—instead of 50 or more on other airlines—passengers can earn mileage on China Southern’s Sky Pearl Club, the largest and fastest growing FFP program in China with more than 2.5 million members and growing at a rate of more than 500 new members each day.
China Southern’s Premium Business service includes a wide variety of gourmet meals served on white linen and fine cutlery, first-run Hollywood and Chinese movies as well as a wide selection of fine wines and liquors ... all in a 2-2-2 cabin configuration. Each Premium Business Class seat on-board China Southern Airlines offers a 70” pitch and 21.5” seat width.
In addition to its print advertising campaign, China Southern is also planning on varied collateral materials, themed specifically for the business and travel agent market including new brochures and posters.
Adding to its fleet of 10, 777 aircraft, China Southern has a firm order of 10 new Boeing 787 Dreamliners ... and is expected to take delivery of the first 787 in Summer 2008, prior to the start of The 2008 Beijing Summer Olympic Games on August 8, 2008.