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WORLDHOTELS Launches Training Programme for Hoteliers

WORLDHOTELS has launched an innovative new training scheme for the staff and management of its nearly 500 member hotels worldwide. will give members access to the most up-to-date expertise in vital commercial areas such as sales, marketing, distribution and revenue and yield management, knowledge not usually made available to independent hotels or small hotel groups.

The training will be launched in July and consists initially of four modules including CRS and Yield Management Basics, Sales Dynamics, Advanced Reporting and Global Branding for Unique Hotels. Two additional topics, Advanced CRS and Advanced E-Distribution will be made available from September.

The innovative feature of the initiative is that each module is tailored to the specific needs of the delegates based on the profiles of the WORLDHOTELS properties, current and future industry tools and applications and led by in-house trainers selected for their specialist industry knowledge and experience with strong track records in education and training.

The training is targeted at the staff of both new and existing members to the WORLDHOTELS portfolio but also for the staff of existing member hotels, allowing them to refresh their skill base and update themselves on current industry best practice.

Explaining the rationale behind the initiative, Michael Ball, Chief Executive Officer, WORLDHOTELS commented: “The demands on senior and departmental managers within hotels today have never been greater as the need to combine traditional ‘hospitality’ operational and management skills with a thorough understanding of yield, distribution and channel management and new commercial sales procedures grow ever greater. We, at WORLDHOTELS have launched this training initiative in response to those growing demands and help our hoteliers build their expertise and help maximize their yield, market share and promotional activities.


We also hope that these courses will also become an ‘employee benchmark’ within our portfolio thereby also assisting in staff recruitment and retention within the portfolio.”

The training scheme will be open to the staff of all the 500 member properties of WORLDHOTELS internationally.

The training syllabus will be built upon an educational approach, based on practical knowledge, outside sources and from WORLDHOTELS’ 35 years experience in sales, marketing and distribution within the hospitality and leisure field. The qualification will have a status between operational management and formal higher educational attainment.