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Great Hotels Launches GDS Alternative

Great Hotels Organisation has recently launched Luxotels, a GDS reservation service. The Luxotels Luxury chain code works solely with four and five star properties. The ‘GW’ GDS chain code and individual properties are promoted to the global audience of leisure, corporate and consortia agencies, through extensive sales and marketing initiatives and the on-road sales team.

The Luxotels technology is internet based and hence empowers hotels to enter and control all information pertaining to their property, including availability, rates and descriptions, with simple web-access alone. The technology also provides over 300 up-to-the-minute reports to ensure revenue optimisation and assistance for marketing departments with their planning.

Luxotels also offers a five star service commitment. All member hotels are assigned a dedicated account manager, to ensure each hotel receives the support, training and knowledge required to maximise bookings and profit.

Luxotels members have access to the world’s leading CRS system, guaranteeing seamless connectivity to the World’s major GDS’s. This ensures Luxotels members’ access to over 500,000 travel agents worldwide. In addition, hotels are featured on hotel-booking internet sites, such as, Orbitz and travelocity.

Luxotels membership include connection to over 1,700 travel and hotel booking sites via the Pegasus distribution switch and preferential ranking and listing on


Peter Gould, CEO, Great Hotels Organisation, comments: “We saw a gap in the market for an exclusive reservation service targeting the high-end luxury hotel sector. Luxotels can provide reservation solutions for city centre hotels, as well as resort and country located properties and has the foresight and dedicated understanding to differentiate between their requirements. This is a personalised provision offering technology and service at the forefront of the ever expanding luxury on-line market.”