TravelCLICK and the Hospitality Sales and Marketing Association International (HSMAI) honored excellence in electronic marketing for 2004. Top honors went to Hyatt International.
TravelCLICK also recognized outstanding career achievement in electronic marketing and regional excellence within several additional “E-Marketer of the Year” categories. The winners in these categories included, a hotel brand, a hotel group and four individual hotel properties.
“The HSMAI/TravelCLICK E-Marketer of the Year award recognizes superior execution of proactive strategies that maximize revenue across electronic channels. This key characteristic is the basis that HSMAI and TravelCLICK look for when determining the E-Marketer recipients and is critical in today’s evolving e-marketing channels,” said Richard W. Gray, Chairman of TravelCLICK.
Hyatt International was selected as the Overall E-Marketer of the Year winner based on its strong performance in electronic channels and effective use of both targeted electronic media and competitive knowledge to maximize the electronic revenue of its hotels throughout 2004.