Carol H. Williams Advertising announced today the addition of Starwood Hotels & Resorts Worldwide to the agency’s distinguished list of clients, further identifying the agency as one known for developing compelling campaigns targeting African American and urban consumers.

Carol H. Williams will integrate a distinct African American voice into Starwood’s advertising and marketing campaigns, specifically for its Sheraton, Four Points by Sheraton, W Hotels, and Westin brands. The agency will consult on multicultural marketing plans, provide strategic direction, and negotiate and purchase media directed towards African American consumers for the global hotel giant.

“Starwood is partnering with CHWA to do something truly special,” said agency founder and CEO Carol H. Williams. “By developing campaigns that express an understanding of the African American market’s value, they are making another leap in their commitment to multiculturalism.”

Starwood joins the Carol H. Williams family in the company of many esteemed national and multi-national corporations all of which are leaders and innovators in their industries. “Our clients partner with CHWA so we can convey their brand messages in culturally savvy ways to increase their brand’s growth potential,” said Grant Dorster Vice President, Group Account Director.
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