Breaking Travel News

ebookers UK Joins Nectar as Retail Travel Sponsor

ebookers plc, the pan-European online travel company today
announces that it has joined Nectar, the UK’s
largest loyalty programme as the exclusive online travel agent sponsor.Nectar is a coalition loyalty programme allowing customers (collectors) to
earn more points, more quickly using just one card. Nectar now has sixteen
sponsors including leading UK brands such as Sainsbury’s, Barclaycard,
Debenhams, BP, Vodafone and Ford.

Under the scheme, ebookers will be marketed to Nectar cardholders - now
accounting for over 50% of UK households. Customers buying travel through
ebookers will be able to collect Nectar points, which can then be redeemed
at thousands of places. ebookers will also become a supplier to Nectar,
enabling collectors to redeem their points on a range of travel products.

Chris Sherlock, head of the Nectar project at ebookers commented: “ebookers is delighted to be joining Nectar, the UK’s largest customer
loyalty programme. Under the programme we will deliver a range of exciting
Nectar point collection opportunities across all our UK brands. For Nectar
collectors this now means they can collect Nectar points every time they
book a flight, hotel or rental car through ebookers. With its far-reaching
distribution Nectar will play an important part in ebookers ongoing
marketing strategy, helping to acquire new customers in our key UK market
and further developing our brand.”

Richard Campbell, Marketing Director at Loyalty Management UK, which
operates the Nectar programme, said:

“We are really excited to be working with ebookers plc. Although Nectar
points can be collected at over 6,000 retail locations across the UK, we
are also looking to boost our online offering. Travel is recognised as the
most popular online purchase today and having listened to our collectors’
needs we are proud to sign up ebookers - a proven leader in the online
travel sector.”