Rob McDonald has been appointed as marketing manager for Qantas and British Airways, South East Asia. Based in Singapore, Rob took up his new position on Monday 17 May 2004 and is responsible for the marketing activities for Qantas, British Airways and Australian Airlines in the South East Asia region. He will report to Stephen Limbrick, regional general manager South East Asia for Qantas and British Airways. Rob replaces Vanessa Arundale who has moved to Sydney to take up the position of brand and marketing communications manager for British Airways in Asia Pacific.
Before moving to Singapore, Rob handled Marketing activities for British Airways in North and East Africa and the Indian Ocean Islands.
An experienced marketer, Rob has also developed loyalty programmes for British Airways in North America, the United Kingdom, Ireland, Europe and Africa. Prior to this, Rob ran marketing campaigns for Aspen Resorts, Colorado USA.
Steven Limbrick, regional area manager for Qantas and British Airways, South East Asia says, “We are delighted to welcome Rob to the South East Asia team. The region remains important for both airlines and the marketing activities are critical to keep us top of mind among travellers.”