The first Bayede! Conference Centre and accompanying Bayede! Wine Café have opened in South Africa – showcasing the best of Zulu produce.

Opened by HM King Goodwill Zwelithini KaBhekuzulu, the star studded event was attended by the Premier of the Western Cape Hellen Zille, Zulu politician Prince Buthelezi, and ex-governor Tito Mboweni, as well as the Swiss Ambassador.

The Queen Mother of the Royal Bafoken was also in attendance at the grand opening to show her support for the unique venture.

However, despite the many luminaries in attendance, the star of the show was the fantastic range of local goods on offer.

Wine Tourism

Centred on the region’s wine produce, the new Bayade! venue – situated amid the sumptuous Eikendal Vineyards - offers the perfect experience for even the most discerning connoisseur.

Menus change weekly, with a contemporary twist adding adventure to old South African favourites. Chef Mark Radnay firmly believes in flavour, flavour, and flavour in his dishes, with the menu showcasing locally sourced ingredients from the surrounding area.

What’s more, the menu layout displays a wine pairing with each of the dishes, making it easier to choose from the wide range of wines on order.

Family Holiday

But it is not just gourmet tourists who will be looking to enjoy a visit to this exciting new location.

Bayede! offers a chance to savour a great plate of food or even a picnic basket with a chilled glass of wine, all while sitting under the shade of one of the ancient indigenous trees – perfect for the whole family.

Relax as the kids play on the lawn or go trout fishing in the dam; and listen to cool jazz on a lazy summer Sunday afternoon; all amid the breathtaking beauty of the surrounding vineyards.

There are also the spectacular Helderberg Mountains to unwind in on the journey, while the location will make an idea base for the upcoming FIFA World Cup 2010.

A private dining area is also available and the entire restaurant or 65-seater conference facility can also be booked out for private functions and weddings.

London Opening

But interested holidaymakers won’t have to travel to South Africa to enjoy the fruits of the Bayade! initiative – with the Shaka Zulu restaurant scheduled to open in London in June 2010.

Showcasing a similar range of cultural, culinary and craft produce, the venue – located in Camden Market – will offer guests a chance to experience the highlights of the Zulu kingdom right here in the UK.

Hail the King!

Endorsed by HM King Goodwill, the Bayede! brand is an attempt by the ruling leader of the Zulu people to boost the local economy. The programme will incorporate both the Royal Arms and the legend “By Appointment”, to be displayed on products which highlight the skills and traditions of the people.

Translated as ‘Hail the King!’ in Zulu, Bayede! has been shouted by the Zulu tribe to honour their monarch for centuries; with the first references of the phrase dating back as far as the original King Shaka.

King Zwelithini KaBhekuzulu, in conjunction with Her Royal Highness Queen Mantfombi, initiated the project to “give hope to the people of South Africa” and “develop communities”, he explained.

Bayede! is thought to be the first officially labelled royal product range in South Africa; with products to date including wines, clothing and jewellery.

For more information on Bayede! check out our exclusive interview with chief executive Antoinette Vermooten.