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AHIF 2019: Investment into South African hospitality sector set for further disruption

AHIF 2019: Investment into South African hospitality sector set for further disruption

JLL has released its SA Hotel Investment Outlook report for 2019 at the AHIF Cape Town Briefing, forecasting that R1.9 billion will be invested into new hotels in the country this year.

The organisation also predicts around R6.9 billion will be invested in total over the next three years.

This translates into 3,900 new rooms across South Africa, JLL said.

The report highlights that there has been a clear shift in the way that capital is being deployed into the hotel sector, with a number of opportunistic and disruptive activities driving this increase in development activity.

Despite the uptick in new development, the hotel sector has not been spared from poor macro-economic headwinds in recent years and performance has been challenging, with revenue per available room declining 1.4 per cent for during 2018.


Poor levels of business confidence and pressure on government travel has been the primary reason for the weaker trading.

The report draws attention to the emergence of new investors, many of which have been successful at disrupting the sector, with innovative lifestyle concepts that offer a compelling value orientated package.

Despite some short-term challenges, the long-term fundamentals of the South African hospitality sector remain strong.

While most markets will see further occupancy pressure in the short-term, the success of disruptive new entrants is likely to continue, with hotels on the periphery of core nodes and those not able to meet the changing needs of the consumer likely to come under more pressure through the cycle.


The African Hotel Investment Forum is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers.

It is organised by Bench Events, who has a long track record of delivering multiple premium hotel investment conferences and forums across Europe, the Middle East, Africa, Asia and Latin America.

Bench Events’ mission is enabling prosperity by facilitating growth, networking, and thought leadership in the hospitality industry worldwide.

Find out more on the official website.