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AHIC 2020: Middle Eastern hospitality seeks to transform tomorrow

AHIC 2020: Middle Eastern hospitality seeks to transform tomorrow

The 2020 Arabian Hotel Investment Conference is set to explore how the Middle East’s hospitality industry can harness the opportunities afforded by the fourth industrial revolution in its bid to “transform tomorrow”.

The 16th edition of the event will return to Dubai, following two successful years in Ras al Khaimah, and will be held from April 14th-16th at Madinat Jumeirah.

In light of declining hotel performance in some markets and continued supply growth across the region, AHIC, organised by global event organiser Bench Events in partnership with Meed Events, is focused on delivering a platform at which hotel investors, developers, owners and operators can join forces to instigate change, challenge legacy systems, adapt to new operating environments and create businesses that are ready for the future.

Jonathan Worsley, chairman of Bench Events and founder of AHIC, said: “With the theme ‘transform tomorrow’ set for AHIC 2020, we’re not forecasting a gradual shift in the way we do things; rather, we’re seeking progressive changes that will steer the hospitality industry into the future.

“AHIC will instigate a call to action for the industry to adapt to the new reality in terms of supply and rate. How are hoteliers going to evolve their businesses to generate return on investment in the new normal?”


He continued: “Industry 4.0 will inspire our AHIC programme, just as it should be at the core of every boardroom discussion.

“Coined by the World Economic Forum back in 2016, the fourth industrial revolution is underpinned by technologies that will converge the physical, digital and biological spheres.

“From artificial intelligence, robotics, and the Internet of Things through to 3D printing, energy storage and quantum computing, we believe these technologies will have a major impact on the business of hotels. 

“It is daunting and disrupting, but hoteliers must understand their changing business conditions, challenge existing assumptions and persistently innovate in order to survive,” asserted Worsley.

He added: “We’ve started the conversation with our AHIC Advisory Board at a meeting last month, where more than 40 owners and operators agreed it was time for a change in mindset.

“We look forward to continuing the discussion at the Saudi Arabia Hospitality Investment Conference in Riyadh from January 21st-22nd, and at AHIC in April, where we’ll be bringing those at the forefront of technology innovation to be part of the debate.”

The AHIC Advisory Board met earlier to discuss plans for 2020

Worsley added that current trading conditions made the need for transformation more timely than ever, with stronger competition, price wars, reduced profitability margins, diluted differentiation and high operational costs on everyone’s agenda.

According to STR, RevPAR is down by 6.1 per cent across the Middle East this year, as of July 2019 year-to-date, with markets such as Dubai (down 15 per cent), Jeddah (down 12 per cent), Kuwait City (down ten per cent) and Muscat (down six per cent) reporting some of the highest RevPAR declines.

Speaking at the AHIC Advisory Board, Philip Wooller, area director, Middle East & Africa, STR, said: “With hotel pipelines representing 71 per cent of existing supply in Saudi Arabia, 57 per cent of existing supply in Oman and 48 per cent of existing supply in Dubai, even with increases in demand, RevPAR is unlikely to increase significantly over the coming years.

“In Dubai, total accommodation revenue has marginally dropped from a city high of US$21 billion in 2014 to a forecasted total of US$19 billion in 2019.

“The drop in revenue is mainly attributed to falling room rates due to the significant supply increases which has led to a more competitive landscape.

“It is also important to note that the reduction is not solely attributed to more competitive pricing but also due to the introduction of more mid-market hotels in recent years which has reduced the average selling price for hotel rooms in the city making it a more affordable destination.

“We still see opportunity for more diversification in the mid-market sector as to date this has not materialised to the projected numbers anticipated in the last few years.”

AHIC will return to Dubai next year after two years in Ras al Khaimah

After two successful editions in Ras Al Khaimah, AHIC 2020 returns to Dubai, where it will target the industry heavyweights expected to most influence the future of hotel investment as the city gears up to host its greatest event to date, Expo 2020.

More Information

AHIC, now in its 16th year, is the annual gathering for the Middle East’s hospitality investment community organised by global hotel investment event organiser Bench Events in partnership with Middle East business intelligence brand, Meed.

AHIC creates a knowledge and networking platform for global and regional investors of all backgrounds, offering essential insights to investing in hotels, showcasing regional and international hospitality investment opportunities and facilitating direct connections with hospitality industry stakeholders.

Find out more on the official website.