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African Travel introduces new brochure

African Travel introduces new brochure

African Travel, Inc. is delighted to announce the release of the 2013 brochure with an exciting array of new adventures to Africa. With a fresh new look and a new design, with more photos and much more information, travelers will find it easier than ever to create a personalized Africa dream vacation. As the longest established tour company focused exclusively on Africa, African Travel, Inc. is devoted to providing the very best in completely customized safaris. Whether you choose a Popular Journey, featuring world-renowned game parks and UNESCO World Heritage Sites, or an Extraordinary Experience for a more off-the-beaten-path adventure, every tour is designed just for you and for the dates you choose to travel.

According to Jim Holden, President of African Travel, Inc., “African Travel’s 2013 brochure continues from the rebranding done last year using the new logo and product positioning to demonstrate our new tag line, “We Know Africa.” The new look, feel and content of the brochure is based upon extensive research carried out with both consumers and agents to determine what is expected of a tour operator’s brochure dedicated to promoting safaris to Africa. The new brochure includes sample itineraries to use for planning tailor-made safaris and reintroduces small group journeys for those travelers who prefer to travel in the company of other travelers rather than on their own.”

Kim Severini, CTC, VP of Sales and Marketing for African Travel, Inc. adds, “We are very excited about the fresh new design of the brochure. We have added new layouts, including day-by-day itineraries and full pricing for each; new photography; new factoids that are fun and helpful to the reader; and overall, there are a lot more choices and much more information for planning a safari.”

With the concept of traveler’s choice in mind, African Travel, Inc. is also introducing Small Group Journeys with set departures to popular safari destinations in Kenya, Tanzania, South Africa, Zambia and Zimbabwe. With a maximum group size of 12 guests, travelers will still enjoy the same personal service and quality accommodations with the added advantage of a dedicated guide and the camaraderie of traveling with others.
African Travel, Inc. is also introducing a new “family” itinerary for 2013. Jim Holden explains, “Africa is a perfect destination for families to reconnect and spend time together, while enjoying the thrill of a wildlife safari, encountering animals up-close at conservation centers, and getting to know the culture and traditions of local children and families. It’s an enriching experience for the whole family and a great way to celebrate such life milestones as anniversaries, birthdays and graduations.”