Well-known as one of the main industrial centres in Brazil, ABCD region has a strong presence of large companies in the automotive and petrochemical sectors.
As a result, the cities of Santo André, São Bernardo do Campo, São Caetano and Diadema attract investments and currently have the fourth highest GDP in the country, according to IBGE.
Due to these factors, AccorHotels has identified an interesting consumer market in the region and market studies point out the need for hotel developments of different categories in São Bernardo do Campo.
In this way, the group has announced, in partnership with Setin, the first hotel complex in South America, consisting of three units: ibis, ibis budget and Adagio ApartHotel.
Among the more than 4,200 network hotels in the world, so far there is only one tricombo, in Moscow, Russia.
“The potential of ABCD is enormous.
“The frequent deployment of new companies in the region, besides heating the local economy, causes the cities to receive more visitors.
“Our aim with this triple launch is to ensure good hosting options for these people,” said Franck Pruvost, senior vice president, operations ibis, ibis budget and ibis Styles South America.
The location is one of the main differentials of the ibis São Bernardo, ibis budget São Bernardo and the Adagio São Bernardo ApartHotel.
With easy access to the Anchieta and Imigrantes Highways, the hotels allow a quick trip to São Paulo and also an easy way for those who wish to know the coast of São Paulo.
The conglomerate is in front of Shopping Mondial, close to major universities and is about ten kilometres from the Zoo and São Paulo State Park.
“In the same place, people will have at their disposal more than 500 apartments divided into economical, super-economical and long-stay options.
“The idea is to have the ideal accommodation to meet the real needs of each guest profile,” said Olivier Hick, senior vice president, operations, midscale, South America, Accor.
The Adagio São Bernardo ApartHotel is the best option for those who seek the practicality of a hotel with the convenience of a home.
ApartHotel has 104 apartments, all with fully equipped internal kitchens.
The well-known economic brand of AccorHotels comes to São Bernardo do Campo with 200 apartments.
The ibis São Bernardo brings the already established concept of lodging Sweet Bed by ibis.
Ibis budget São Bernardo is the 31st unit of this flag in Brazil.
The hotel has 160 apartments.