Dubaere, managing director, Accor UK, at the Ibis Wembley

Accor has started to roll out new branding for the ibis hotels in the UK with the ibis London Wembley Hotel. 

Thomas Dubaere, managing director, Accor UK and Ireland noted: “Last year, we announced our strategy to revolutionise our economy brand portfolio in order to meet the continuous changes our guests have in their lifestyles and consumption modes.

“Ibis is now the cornerstone of our economy brand portfolio and this is the first hotel in the UK to come under the new ibis branding.

“It is a landmark for Accor in the UK as it signals the beginning of a very exciting roll out of the new branded hotels across the country.

Accor hotels currently have more than 900 ibis hotels all over the world.

The implementation of the new ibis hotel rebranding will be completed worldwide by early 2013 and by September 2012 in the UK.

It will enable Accor hotels to achieve critical mass in several markets and will also boost each brand’s visibility and growth potential.

“While retaining their own distinct personalities, ibis, ibis Styles and ibis budget hotels all have shared DNA based on the three structuring concepts of simplicity, modernity and well-being,” concluded Dubaere.