Aldar, Abu Dhabi’s leading real estate development and management company, presents Yas Island to ITB Berlin, the world’s leading travel trade show.

Since it was first introduced to the world as the venue of the first Formula 1™ Etihad Airways Abu Dhabi Grand Prix, Yas Island has evolved into a leading business and leisure hub.

Located between Abu Dhabi and Dubai, and 10 minutes from Abu Dhabi Airport, Yas island has a large number of destinations catering to the interests and needs of both business and leisure travellers. Over the course of 2010, a year-round events programme in music, sport and culture has been launched that has brought many famous names to perform on Yas Island.

Since its launch in November 2009, The Yas Hotel has developed its reputation as one of the most iconic five star hotels in Abu Dhabi, and has welcomed high-level governmental meetings, awards ceremonies and corporate conferences. The profile of the hotel has blossomed within the GCC, Europe, the US, Australia and S.E. Asia culminating in the award of the “World’s Best New Hotel” at the World Travel Awards in London in November 2010.

Six hotels on Yas Island comprise 1,800 rooms and facilities, which have been developed around a plaza close to the race track, Yas Links Golf Course and the Yas Marina & Yacht Club. The hotels are managed by Aldar and operated by global brands IHG (Crowne Plaza and Staybridge Suites) and Rezidor (Radisson Blu and Park Inn) and leading regional operator Rotana (Rotana and Centro).

Over the course of 2010 a number of new destinations have been launched to great acclaim.

Opened in the summer of 2010, Yas Links Golf Course, the first true links in the region, has further strengthened Abu Dhabi’s position as a major golf tourism destination. The first club to have been decorated with the coveted Best Golf Course and Best Club accolades by Middle East Golfer, the region’s leading consumer golf magazine, in its 2010 awards.

Ferrari World Abu Dhabi is the world’s largest indoor theme park and the first ever Ferrari theme park in the world. The park hosts over more than 20 Ferrari-inspired rides and attractions for the entire family including the world’s fastest roller coaster and the region’s first duelling coaster.

A major retail complex (which will include the opening of the largest IKEA store in the Middle East in April 2011) is currently under development and additional leisure parks and residential developments have also been planned for Yas Island.

Ousama Ghannoum Marketing & Communications Director for Aldar is very proud to be able to showcase Yas Island. Over the past two year Yas is establishing itself as a destination catering to a wide variety of visitors from business travellers to family leisure visitors”.