Abu Dhabi has been named as the ultimate beach holiday destination ebookers.com Beach Reporters. The claim concludes a three week, 30,000 mile search across Europe, Egypt and UAE for the ideal beach destination.

The Mediterranean-inspired St Regis resort in Abu Dhabi’s, which is situated away from the hustle and bustle of the city on Saadiyat Island, was found to tick all the boxes.

Abu Dhabi is proving to be a new, undiscovered gem amongst Brits as ebookers.com searches to this culture rich emirate have a year-to-date increase of over a third (37%) from the same period last year.

Similarly, searches to other destinations favoured by the Beach Reporters have soared since the beginning of the year compared to 2011, including Dubrovnik (58%) and Mallorca (39%).

ebookers Beach Reporter Nicola Rawson, comments; “Our task - to find the ultimate beach resort – has drawn to a close and our winner was without a doubt the stunning natural beach at the St Regis Hotel, Saadiyat Island, Abu Dhabi.

“It has it all - peace, serenity, soft white sand, gently shelving warm waters, privacy, comfort and sophistication. When we arrived in Abu Dhabi, we knew it was special and it quickly became our ultimate beach destination.”

Al Zarouni, UK Country Manager at Abu Dhabi Tourism & Culture Authority comments; “It is great that Abu Dhabi has been chosen as the ultimate beach destination.

“Abu Dhabi boasts 400 kilometres of pristine coastline and 200 natural islands and one of the world’s most modern cities blending a buzzing lifestyle with breath-taking sights including the Sheikh Zayed Grand Mosque.”
In May this year, ebookers.com, one of Europe’s largest online travel agents, carried out research to discover more about couples’ holiday habits.

The poll of 2,000 adults revealed that 72% of Brits favour a beach holiday, so ebookers’ recruited the Beach Reporters to help find the ultimate beach destination.

The couple was selected after successfully completing a four stage interview process which included a written application, a short telephone interview, Facebook fan votes and a face-to-face interview testing their written and presentation skills.