Based on the previous articles on the components of revenue management, KPI, market segmentation, yieldable and non-yieldable business and displacement calculations have defined a few simple action steps for hotels.
Expedia and other OTAs have long touted what has become known in the industry as “the billboard effect” whereby they have claimed that positioning on their sites generates not only bookings through the OTA but also a halo effect on the hotels’ own sites by generating brand awareness.
TripAdvisor’s acquisition last week of Kuxun.cn, China’s number two travel search engine, kicked off its ambitious investment plan of US$50 million in China’s burgeoning tourism market over the next two years.
In the past few years, U.S. travelers have increasingly begun to treat airline tickets as a commodity. Shoppers scour the Internet with the ultimate goal of finding the lowest price, often checking a myriad of Web sites including supplier sites, online travel agencies (OTAs), metasearch sites and deal sites.
Bill McCollum, the Florida Attorney General filed suit against Expedia and Orbitz this afternoon, opening the next chapter in the ongoing fight over occupancy taxes.
Elliott Ng will represent UpTake during the PhocusWright 2009 Conference, Blogger Summit Town Hall on Wednesday, November 18th at 9:00 a.m.
Get Greater impact from Twitter on your Website Search Ranking:
Richard Fain, chairman and CEO, Royal Caribbean Cruises Ltd. officially takes ownership of Oasis of the Seas .
The Institution of Civil Engineers (ICE) has put out a report called Aviation 2040, which postulates four scenarios showing how UK air transport and airport infrastructure could look in 2040. Needless to say, the scenarios paint a bleak picture.
Late last week, a jury in San Antonio delivered a verdict on a class-action suit against the major OTAs that was brought by around 170 cities in Texas. The verdict against Expedia, Orbitz, Travelocity and Priceline is for $20M plus court imposed penalties and interest.
Time to review a little Search Engine Optimization, now that Google Shows Twitter Tweets in Search Results:
* @GeoBeats #Oasis #cruise video shows perfect use of social media: new ship, unique event & presented personally by captain in reply to GeoBeats #