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Focus Page 293

Hotel Revenue Management Action Steps 2

Hotel Revenue Management Action Steps 2

Based on the previous articles on the components of revenue management, KPI, market segmentation, yieldable and non-yieldable business and displacement calculations have defined a few simple action steps for hotels.

Expedia Billboard Effect: Cornell agrees that it is real

Expedia Billboard Effect: Cornell agrees that it is real

Expedia and other OTAs have long touted what has become known in the industry as “the billboard effect” whereby they have claimed that positioning on their sites generates not only bookings through the OTA but also a halo effect on the hotels’ own sites by generating brand awareness.

OTA Ticket Fee Cuts Boost Conversion Rates

OTA Ticket Fee Cuts Boost Conversion Rates

In the past few years, U.S. travelers have increasingly begun to treat airline tickets as a commodity. Shoppers scour the Internet with the ultimate goal of finding the lowest price, often checking a myriad of Web sites including supplier sites, online travel agencies (OTAs), metasearch sites and deal sites.

Texas Cities vs. PCLN, EXPE, OWW et al: A Draw at Best

Texas Cities vs. PCLN, EXPE, OWW et al: A Draw at Best

Late last week, a jury in San Antonio delivered a verdict on a class-action suit against the major OTAs that was brought by around 170 cities in Texas. The verdict against Expedia, Orbitz, Travelocity and Priceline is for $20M plus court imposed penalties and interest.