The future is coming faster than you think. In the era of the always connected customer, increasing low cost competition and economic pressures engaging the customer and innovation will lead to success. The Hamburg Aviation Conference brings experts, thought leaders and top management from science and industry together to discuss strategies to face the new reality in aviation and travel. Hot topics of the business are high on the agenda, from mobile and digital, changing customer loyalty, evolution of new business models to the role of innovation and more.