Visit Isle of Man seeks to boost tourism sector with new showcase

Visit Isle of Man has launched a new three-year tourism campaign aimed at encouraging people to experience the full breadth of the Island’s offering and showcase it in a whole new way.

The ‘Isle of Man – The Extraordinary Story’ campaign has been created to showcase the very best of the Island, helping to promote its distinctive heritage and culture and its wide array of attractions and outdoor activities, bringing this to life like never before.

The centrepiece of the campaign is a 90-second film which was produced by Vivid with the support of a host of Isle of Man-based creatives.

The voiceover was narrated by well-known Isle of Man resident, John Rhys Davies, whose work is familiar to millions from his TV and film work - in particular the ‘Lord of The Rings’ trilogy.

The music was composed and performed specially to accompany the film by one of the Isle of Man’s most respected traditional musicians, David Kilgallon, supported by Shane Kerwin.

Angela Byrne, head of Visit Isle of Man, said: “The campaign fully supports the ambitions laid out in the Isle of Man’s Destination Management Plan which provides the strategy for our tourism sector until the end of 2020.

“‘Isle of Man – The Extraordinary Story’ attempts to tap into the very essence of our nation’s DNA and in particular the Isle of Man’s culture and heritage as well as the fantastic variety of attractions and outdoor activities.

“The Isle of Man offers a high-quality holiday and short break destination for a broad range of visitors and being situated at the heart of the British Isles is only a short flight away from UK and Irish airports plus there are several departure points for those wishing to travel by ferry.

“Our visitors can cram in so much within a short time of arrival and can be visiting one of our fantastic castles or heritage attractions, and then within half an hour can be out enjoying some sea kayaking or taking in one of our wonderful scenic walks; by which time they will want to indulge in some of the best food and drink produce that can be found in Britain.”

With an aim of increasing the contribution of the tourism sector by 20 per cent in real terms by the end of 2020, the campaign will initially run across print, social media and digital.