His royal highness Mohammed bin Salman bin Abdulaziz Al Saud, crown prince and deputy prime minister of Saudi Arabia, and chairman of the Public Investment Fund, has announced the launch of an international tourism project called The Red Sea.

Envisioned as an exquisite resort destination established across a lagoon of 50 untouched natural islands, The Red Sea will be situated on the site of one of the world’s last natural hidden treasures, between the cities of Umluj and Al Wajh, developed in partnership with the world’s leading hospitality firms.

Situated just a few kilometres from one of the kingdom’s most diverse nature reserves and captivating dormant volcanoes in Harrat Al Rahat, The Red Sea promises to emerge as a blissful coastal island retreat set against a back drop of the ancient ruins at Mada’in Saleh, renowned for its beauty and historical significance.