Qantas has launched Qantas Concierge, a Facebook Messenger bot that gives customers in the United Kingdom personalised travel inspiration.

Following a successful roll-out in Australia in February, the launch of the bot in the UK forms part of Qantas’ strategy to give customers faster responses and more relevant information through easily accessible channels.

Kristin Carlos, Qantas head of digital and entertainment said Qantas Concierge is an evolution of the airlines customer communications, boosting the airline’s presence on a hugely popular social media platform while offering immediate travel solutions.

“We recognise that different people want to communicate with us in different ways.

“With around 35 million people on Facebook in the United Kingdom, growing our presence with the social networking service makes sense,” Carlos said.