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London City showcases Greenwich with new campaign

London City Airport is encouraging its visitors to venture away from central London and explore cultural hotspots in the east of the capital.

A new video series, Beyond Zone 1, commissioned by London City Airport for Londonist.com, the popular London news and events website, showcases the best of the six London boroughs on the doorstep of the airport.

The first of the six-part series focusses Greenwich, charting alternative places to visit in the Royal Borough, such as Severndroog Castle, the Fan Museum and Now Gallery.

The series will also shine the spotlight on small to medium size businesses with a unique proposition, such as purveyors of handmade fudge, The Fudge Patch in Greenwich Market, and Streetfeast Woolwich, the indoor food and drink market which opened last year.

The videos are designed to cater for both Londoners and the growing number of leisure passengers and international tourists that are using London City Airport to visit the city.

The upcoming videos will focus on the boroughs of Newham, Barking and Dagenham, Redbridge, Havering, and Waltham Forest, which last week celebrated the start of its status as 2019’s London Borough of Culture.

Deputy mayor for culture and the creative industries, Justine Simons, said: “London’s cultural offering is second to none and is the main draw for four out of five visitors to our city.

“Tourism is integral to our capital’s economy and this video series from London City Airport and Londonist.com is a brilliant showcase for our vibrant east London boroughs.

“Whether you’re visiting the food markets of Greenwich or the hidden treasures of our London Borough of Culture Waltham Forest, you really are spoilt for choice.”

Following a record-breaking 4.8 million passenger tally in 2018, London City Airport’s role is increasing, to cater for greater demand emerging in east London - home to the fastest rise in population, homes, and office space over the next decade.