Hong Kong Tourism Board partners with National Geographic for new campaign

The Hong Kong Tourism Board has joined forces with National Geographic to promote its tenth annual Great Outdoors campaign.

The campaign will include an authoritative guidebook and collaborative content with insights from National Geographic photographers and trail experts.

Visitors to Hong Kong can now discover Hong Kong through the contrasting lenses of the One Place, Two Perspectives narrative. 

Contrasting city views with verdant mountains, and traditional villages with natural flora and fauna, the stories will present Hong Kong as a jaw-dropping visual dichotomy.

“We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” said Anthony Lau, executive director of the HKTB.

“In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”

These tales of contrasts will celebrate the hard-to-believe fact that about three-quarters of Hong Kong’s landmass is countryside, and the hiking trails are easily accessible from any corner of the city.

“As a community of bold explorers with an insatiable curiosity, there’s nothing we like more than showing people new perspectives on the world around them,” said Con Apostolopoulos, senior vice president, National Geographic Partners, Asia Pacific & the Middle East.

“Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong; showing off its contrasting urban and rural beauty in a new light through the lens of talented photographers and explorers.”