With the IAAF World Championships reaching a successful conclusion in London, Jamaica minister of tourism, Edmund Bartlett, talks to Breaking Travel News about how the destination sought to leverage the event to boost visitor numbers to the country.

Also on the agenda for this exclusive interview are plans for the UNWTO conference on Partnerships for Sustainable Tourism, set to be hosted in Jamaica in November.

With the World Travel & Tourism Council having signed on as a full partner for the event, there is much to discuss.