Brazil launches new ad campaign in Russia during FIFA World Cup

With the football well and truly underway and whether you’re a fan or not, there is no escaping the buzz around this year’s tournament.

With this in mind, the Brazilian Tourist Board, Embratur, seized the opportunity to launch its new marketing campaign in Russia.

The campaign - Happy By Nature - looks to invite tourists to visit Brazil, by spreading the word of Brazilian happiness.

Embratur launched its new Happy By Nature campaign in Russia this week.

The campaign included an advertising piece, displaying the destinations and lifestyle of the Brazilian people and their interaction with emblematic sights of Brazil, across 100 panels scattered around Moscow, inviting onlookers to visit the beautiful country.

There was also a display panel installed in the international airport landing area of the Russian capital that will last for two months, as well as a video-manifesto and advertising film on display.

In addition, a bus started to circulate in the city of Moscow, decorated in a number of images of Brazil.

This bus will circulate for one month.