Al Mutawa Al Dhaheri, acting executive director of tourism, Abu Dhabi Tourism & Culture Authority

With the opening of the Louvre Abu Dhabi now just days away, a fantastic events programme lined up for the coming months, and visitor figures reaching new heights, it is an exciting time for tourism in the emirate.

Here Al Mutawa Al Dhaheri, acting executive director of tourism, Abu Dhabi Tourism & Culture Authority, tells Breaking Travel News the secrets of their success at World Travel Market in London.