Popular misconceptions about careers in tourism are causing many Emirati youth to overlook rewarding careers in the tourism industry, says a local cultural expert. Ali Al Saloom, owner and founder of Embrace Arabia, an organisation dedicated to enhancing intercultural relationships and educating newcomers about Emirati culture, argues local students and their families often hold negative stereotypes about careers in the tourism industry.
The World Green Tourism conference opened in Abu Dhabi earlier with a declaration that a new kind of sustainable tourism can help protect the cultural heritage of the United Arab Emirates. Razan Khalifa Al Mubarak, secretary general of the Environment Agency, Abu Dhabi, told an audience of travel trade professionals the tourism sector has a crucial role to play in reducing footprint carbon footprints and combating climate change.
The honourable Maurice Strong, senior advisor to the 2012 Rio+20 Summit, has been named the first recipient of the inaugural World Green Tourism Award in recognition of his pivotal role in shaping the global sustainable development agenda. Strong, who recognised the potential of travel and tourism to make a contribution to mainstream green growth transformation, will receive the award at the World Green Tourism conference and exhibition, taking place at Abu Dhabi National Exhibition Centre (ADNEC) from December 5th-7th, where he will be invited to deliver the valedictory address.