Figures just out show Yorkshire tourism made a grand start to 2013 after the announcement that the Tour de France is coming to the county. Despite freezing temperatures, Yorkshire tourism saw the highest year-on-year rise for spend in England this January and February compared to the same time last year – up 47 per cent.
It is often said that innovation is the key to survival in tough economic times. This adage has certainly been proven right at Welcome to Yorkshire, where constant innovation is the watchword behind every new initiative that the business begins.
Leeds in Yorkshire has been confirmed as the host for the start of the 2014 Tour de France. The north England county will host racing on July 5th and 6th, before the tour moves south for another British stage, this time in London.
One of the UK’s best loved soaps, Emmerdale, has joined the campaign to promote Yorkshire as the perfect place for a holiday. ITV and Welcome to Yorkshire agreed a deal which will see the first paid-for-placement of a brand in the soap.
Peter Dodd, sales and marketing director, Welcome to Yorkshire at the World Travel Awards Europe Gala Ceremony 2012 at Conrad Algarve
Peter Dodd, Marketing Director, Welcome To Yorkshire, World’s Leading Marketing Campaign, World Travel Awards Grand Final 2011
Gary Verity, CEO, Welcome to Yorkshire