International visitors spent an extra £800 million across the nations and regions of Britain in the last year as a result of work by the national tourism agency VisitBritain, latest figures show. This means that every £1 invested in VisitBritain’s activities resulted in an overseas visitor spending £23 in Britain. Domestic visitors spent an additional £97.2 million in England as a result of VisitEngland’s 2015 ‘Holidays at Home are GREAT’ campaign.
The UK government had unveiled a series of measures designed to boost the domestic tourism sector. Branded the Tourism Action Plan, the agenda aims to capitalise on the weaker pound currently making trips cheaper for overseas visitors. The pound has fallen from $1.49 on the day of the Brexit referendum in July to lows of $1.28 in July and August.
Business confidence among accommodation providers is at a record high for the summer holidays in a VisitEngland survey. The ‘business confidence’ survey findings also show that out of 500 accommodation providers, more than half are expecting an increase in visitors following the EU referendum outcome with a particular boost expected for the domestic market.
Latest figures from VisitEngland show a record-breaking first quarter for the amount spent on overnight domestic holiday trips in England. Visitors spent £1.8 billion from January to March, up 23 per cent on the same period last year. The number of domestic overnight holiday trips also set a new record for a first quarter with 7.3 million visits, up ten per cent compared to the same period in 2015.
More than 100 representatives from the travel industry across England attended the first in a series of sessions launching earlier as a regional engagement programme for the new £40 million Discover England Fund got underway. The session was the first of six to be held across the country throughout February and March led by Sally Balcombe, VisitEngland/VisitBritain chief executive, who will be setting out ambitions for the fund’s delivery, the high-level criteria for potential bidders to consider and suggested timeframes for its phased implementation.
VisitEngland’s Bank Holiday Trip Tracker Survey today reveals that 4.8 million Brits, or nine per cent of the adult population, are planning an overnight holiday trip in the UK this August Bank Holiday weekend. This includes some 4.5 million planning a holiday in England. This is likely to generate some £1.2 billion for the UK economy, £1.1 billion of which will be spent in England.
Visits to England’s attractions increased by four per cent in 2014, consolidating the sector’s return to growth following 2013’s positive figures, according to VisitEngland’s Annual Attractions Survey. The figures continue the growth of visitor numbers to England’s tourist attractions in 2013, demonstrating the important contribution attractions make to the tourism industry and the English economy, which is worth £106 billion in total.
The latest results from the Great Britain Tourism Survey published by VisitEngland reveal a record breaking performance for domestic tourism in the first quarter of the year. Some 28.7 million trips were recorded in England between January and April this year, an 18 per cent increase year on year, and the highest number of trips recorded during the first quarter since the survey began in 2006.
The latest results from the Great Britain Tourism Survey reveal a strong performance for domestic tourism in the first quarter of the year. There were 19.7 million trips recorded in England between January and March this year, the highest number of trips recorded during the first quarter for seven years.
UKinbound and VisitEngland hosted its first joint workshop in conjunction with England’s Heritage Cities, with all partners uniting to grow the inbound tourism market beyond London after it was identified that 77% of UK’s inbound visitors stated that they would like to explore more of the UK.
VisitEngland chairman Lady Cobham has been awarded a CBE for services to tourism and received the honour from HRH the Prince of Wales. She joined VisitEngland in 2009 when the tourist board was created and has been instrumental in driving forward the objectives of England’s Strategic Framework for Tourism to maximise tourism’s contribution to the economy, employment and quality of life in England.
Visits to attractions in England increased by five per cent in 2013 according to VisitEngland’s Annual Attractions Survey. This demonstrates the important contribution England’s attractions make to the UK economy and the potential for future growth in the tourism sector.