VisitBritain has celebrated its milestone partnerships with Hainan Airlines and Alitrip, Alibaba group’s tourism arm, in China. Both partnerships have been established to attract more Chinese visitors to Britain. UK secretary of state for culture, media and sport Karen Bradley and VisitBritain director Patricia Yates earlier met with senior executives from Hainan Airlines and Alitrip as part of the fourth UK-China People to People Dialogue.
New figures released today show that it was a record-breaking August for inbound tourism to the UK with 3.8 million visits, up two per cent on the same month last year. Overseas visitors to the UK spent £2.6 billion in August, four per cent up on the same month last year. August saw strong growth from North America, which includes the US – the UK’s most valuable visitor market – with 510,000 visits, up 13 per cent compared to the same month last year.
International visitors spent an extra £800 million across the nations and regions of Britain in the last year as a result of work by the national tourism agency VisitBritain, latest figures show. This means that every £1 invested in VisitBritain’s activities resulted in an overseas visitor spending £23 in Britain. Domestic visitors spent an additional £97.2 million in England as a result of VisitEngland’s 2015 ‘Holidays at Home are GREAT’ campaign.
New figures from VisitEngland show that Brits spent a record-breaking £5.5 billion on day trips across England in August, the highest spend recorded for a single month since the day-tripping survey began in 2011. August also saw the highest number of day trips taken in any month since 2012, with 151 million day trips across England, up 14 per cent on August 2015.
Figures released today show that July was the highest month ever for inbound tourism to the UK with 3.8 million visits, up two per cent on July last year. Overseas visitors to the UK spent £2.5 billion in July, four per cent up on the same month last year. The Office for National Statistics figures show that it was a record July for inbound visits from EU countries, the UK’s largest visit-generating region, with 2.3 million visits, three per cent up on last year.
The UK government had unveiled a series of measures designed to boost the domestic tourism sector. Branded the Tourism Action Plan, the agenda aims to capitalise on the weaker pound currently making trips cheaper for overseas visitors. The pound has fallen from $1.49 on the day of the Brexit referendum in July to lows of $1.28 in July and August.
More than five million Brits are planning a holiday at home for the August Bank Holiday weekend this year according to a VisitEngland survey released today. VisitEngland’s Bank Holiday Trip Tracker survey shows that 5.1 million Brits are planning an overnight holiday trip in the UK this weekend, with 4.6 million planning a holiday in England.
Latest figures released by VisitBritain show strong growth from markets including the US, Germany and the United Arab Emirates in the first quarter of 2016, underpinning the best ever first quarter for total inbound visits. The Office for National Statistics results show that from January to March this year visits from the US, the UK’s most valuable visitor market, grew by nine per cent to 542,000 compared to the same period last year.
Latest figures from VisitEngland show a record-breaking first quarter for the amount spent on overnight domestic holiday trips in England. Visitors spent £1.8 billion from January to March, up 23 per cent on the same period last year. The number of domestic overnight holiday trips also set a new record for a first quarter with 7.3 million visits, up ten per cent compared to the same period in 2015.
On the back of a report this week showing the Rugby World Cup 2015 was the most economically-successful ever, figures out from VisitBritain show double-digit growth in the number of visits from Australia, New Zealand and South Africa from October to December last year. Visits from New Zealand to the UK increased by 52 per cent to more than 40,000 with the Kiwis spending more than £63 million during this period, more than twice as much as in 2014.
Records have been set in 2015 for inbound visits with strong growth from Britain’s major inbound markets including the US and Europe and double digit growth from newer markets China and the United Arab Emirates. The latest figures from the Office for National Statistics show stellar growth from China with visits up 46 per cent on 2014 to 270,000, and spend up 18 per cent to £586 million, moving China into the UK’s top ten most valuable inbound markets.
Figures out today show that the first three months of the year have set a record for inbound visits to the UK. The Office for National Statistics figures show visits from January to March were up six per cent on the same period last year to 7.36 million, with visitors spending £3.64 billion. Strong growth was seen in particular from EU countries with 5.27 million visits, up seven per cent on the first three months of 2015 and setting a record first quarter.