Visitbritain News

UK revels in record year of tourism growth

UK revels in record year of tourism growth

An extra £872 million in visitor spending was generated across the UK in the last year as a result of work by national tourism agency VisitBritain/VisitEngland latest figures show. This means for every pound invested in the organisation, £20 of additional visitor spend was generated for the economy.

Nessie returns to VisitBritain ad campaign

Nessie returns to VisitBritain ad campaign

27 September 2017 Videos

A VisitBritain campaign using the legend of the Loch Ness Monster is returning to entice international visitors to visit Inverness and Loch Ness in the Scottish Highlands outside the summer season. The six-week digital and social media campaign gets underway this week in France and Germany, two of Britain’s largest and most valuable inbound visitor markets, and the Netherlands. 

UK visitor spending habits revealed

UK visitor spending habits revealed

Detailed information has been released about the spending habits of UK inbound visitors, revealing the USA dominates UK inbound market spend. According to the International Passenger Survey, over 37.6 million people visited the UK in 2016 (a four per cent increase on 2015), spending £22.5 billion (an increase of two per cent).