Orlando, the Theme Park Capital of the World and No. 1 Travel Destination in the U.S., continues to embrace new and returning visitors in 2024 with more than two dozen new experiences. The destination — where winter doesn’t exist — is brimming with new possibilities for dream vacations, from movie-inspired attractions and a launch coaster with snowmobile-style cars to a cabaret-style music venue tucked inside a stunning performing arts center and a luxury beach-like resort with an 8-acre crystal lagoon.

Visit Orlando chief executive, George Aguel, has announced industry veteran Michael Waterman has been appointed chief sales officer for the organisation.

Visit Orlando, the official tourism association for the most visited destination in the United States, teamed up with the United States Tennis Association (USTA) on June 13 to announce a major new partnership between the two global brands.