VisitFlorida is launching its first ever e-learning programme, the VisitFlorida Expert; a useful tool designed to give UK and Irish travel agents a comprehensive overview of the Sunshine State and all it has to offer. Alfredo Gonzalez, vice president international sales and marketing development, will be leading the launch, introducing the new e-learning programme to agents at a product training event in central London from tomorrow.
According to preliminary estimates released by Visit Florida, the state’s official tourism marketing corporation, Florida welcomed 105 million visitors in 2015. This is the fifth consecutive record year for visitation to Florida, exceeding the previous high of 98.5 million in 2014 by 6.6 per cent.
Visit Florida, the state of Florida’s official tourist board, has officially launched its partnership with Fulham Football Club as its Main Team Sponsor for the 2015/16 season. The new Fulham FC team kit boldly displays the familiar Visit Florida logo across the chest of the home, away and third kit. In addition, Visit Florida has signage at the Craven Cottage grounds and will also be featured on the Riverside Stand roof, which is on the landing approach of London’s Heathrow Airport.
A team from VisitFlorida has begun a four-month odyssey to capture stunning images of the Sunshine State’s 825 miles of beaches using Google’s Street View Trekker technology. These 360-degree images will be integrated into Google Maps, enabling potential visitors from around the globe to experience interactive views of Florida’s world-renowned beaches before they ever leave home.
Today, during a meeting of the Florida Cabinet, Governor Rick Scott announced that according to preliminary estimates released by VISIT FLORIDA, visitors to the Sunshine State spent a record $71.8 billion, an increase of 6.8 percent over 2011.
Today, VISIT FLORIDA – the state’s official tourism marketing corporation – announced the hiring of Paul Phipps as its new Chief Marketing Officer. Phipps has 37 years of experience in sales, marketing, promotions and management having served in such high-profile positions as General Manager for Seminole IMG Sports Marketing/Assistant Athletic Director Florida State University, Chief Marketing Officer for International Speedway Corporation and Executive Vice President for Major League Soccer.
Today, VISIT FLORIDA and the Florida Chamber Foundation announce the addition of metrics to The Florida Scorecard that now track the impact of Florida’s tourism industry on the state’s economy. The new resource will provide detailed, interactive metrics that gauge the monthly activity of key indicators within Florida’s top industry and provide insight into the importance of tourism to the Sunshine State’s business community.
Florida governor Rick Scott has announced his proposed budget for 2013-2014, calling for $75 million in public funding for Visit Florida in order to support statewide tourism marketing efforts for the coming year. The recommendation represents a 39 per cent increase over the allocation from the previous year.
As part of today’s opening of the Florida Association of Destination Marketing Organizations’ Industry Summit, VISIT FLORIDA® – the official tourism marketing corporation for the State of Florida – is proud to announce its new founding partnership with Brand USA.
VISIT FLORIDA wishes to announce the review of its digital service business in the subject matter areas of digital publishing, content distribution, SEM & media buying and trafficking, ad hosting, web development & SEO, e-commerce services, social media, mobile development, application and widget development.