Visit California News

Visit California retains Black Diamond for UK PR role

Visit California retains Black Diamond for UK PR role

Visit California has retained the services of marketing agency Black Diamond, awarding a new five-year contract to promote the Golden State in the UK & Ireland. Following a competitive RFP process, Black Diamond, who has held the account since 2007, was successful in again securing the Visit California business. The agency will continue its work across consumer marketing, public relations, travel trade, and digital disciplines to promote the California travel experience and lifestyle to trade, media, and consumer audiences.

California welcomes back winter with thick snow

California welcomes back winter with thick snow

4th Feb 2012 Press Release Tourism News

California welcomes back winter after the recent storm that added four to six feet of fresh powder to already solid snow bases at resorts in Northern and Central California. With more snow in the forecast, Visit California and its winter resort partners along the Sierra Nevada are celebrating the season’s first major storm with 50+ Ski and Stay accommodation deals and lift ticket promotions at www.visitcalifornia.com/winterdeals.