The number of international visits to Britain continue to grow, with visitors spending more and inbound tourism setting new records for visits in the first six months of 2015 and very strong quarter two figures from the Office of National Statistics show. Britain has welcomed three per cent more visits over the first six months of 2015, beating last year’s record figures for the same period. Spending in the first six months of 2015 increased by two per cent, contributing £9.5 billion to the UK economy.
With summer finally abating and a new series of the globally popular Downton Abbey set to begin this weekend, insights from VisitBritain reveal that visiting castles, stately homes and famous buildings in Britain is now a top priority for overseas visitors. Nearly 30% of all visits to Britain include a trip to built heritage sites, with the amount spent by those who do so amounting to £6.5 billion over the entirety of their trip.
VisitBritain will launch its biggest ever film tourism campaign, centered around the release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s SKYFALL™, the 23rd James Bond adventure, in theatres worldwide this fall.
As the curtain closed on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, released initial findings on how the hosting of the London 2012 Games has showcased Britain to the world - and how the agency plans to make the most of this opportunity.
Senior travel trade bosses from the world’s leading tourism companies are to visit major British destinations as guests of national tourism agency VisitBritain.
UK visitor arrival figures and visitor spend have increased for the first few months of the year in 2012, according to the latest figures from the International Passenger Survey (IPS).
Britain’s largest industrial cities have firmly positioned themselves as the UK’s most popular tourist destinations for international visitors in the latest full year 2011 survey(1).
VisitBritain has called upon the British public to invite their friends and relatives from around the world to visit the UK in 2012.
The next stage of VisitBritain’s celebrity film campaign was unveiled, when over 74,000 rugby fans in Cardiff got a preview of what international audiences were shown to encourage them to choose Britain as a holiday destination.