Alaska Airlines has confirmed it will retire the Virgin America name, likely in 2019. However, the combined airline will seek to adopt some Virgin America elements, including enhanced in-flight entertainment, mood lighting, and music.
Alaska Air Group and Virgin America have confirmed that their boards of directors have unanimously approved a definitive merger agreement, under which Alaska Air Group will acquire Virgin America for $57.00 per share in cash. Including existing Virgin America indebtedness and capitalised aircraft operating leases, the aggregate transaction value is approximately $4 billion.
Virgin America is adding a new service to Hawai’i with daily nonstop flights from Los Angeles International Airport (LAX) to Honolulu, Oahu on May 5, 2016, and Kahului, Maui on June 14, 2016.
Virgin America and China Southern Airlines announce a codeshare agreement to offer seamless booking and travel between China, Southeast Asia and multiple Virgin America destinations across the United States. Under the new agreement, China Southern will place its two-digit airline code and flight numbers on a range of Virgin America routes operating from Los Angeles and San Francisco.
Today, Netflix, the world’s leading Internet TV network, and Virgin America, have joined forces to provide complimentary in-flight Wi-Fi access that allows new and existing Netflix members to enjoy the entire Netflix catalogue of films and award-winning shows. Beginning today, Netflix users on-board Virgin America’s new ViaSat Wi-Fi-equipped aircraft will be able to stream the best programming available in the skies, including the hit series House of Cards and Orange Is The New Black, to their phones, tablets, and laptops at no cost through March 2nd, 2016.
Travelport has announced Virgin America has signed up for the Travelport Rich Content & Branding solution. Virgin America becomes the latest airline to commit to the software, a key component of the Travelport Travel Commerce Platform, which allows airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents.
The San Francisco Giants and Virgin America have signed a multi-year partnership extension, which maintains the Bay Area-based airline’s position as the “Official Airline of the San Francisco Giants” through the end of 2018.
Virgin America has announced the pricing of its initial public offering of 13,337,587 shares of its common stock at a price to the public of $23.00 per share.
Virgin America has announced that it has filed a registration statement with the Securities & Exchange Commission for a proposed initial public offering of its common stock. Cash raised from any floatation will be used to fund an expansion of the airline.
Virgin America has announced it will expand its schedule to two daily non-stop roundtrips between Austin-Bergstrom International Airport and its home base at San Francisco International Airport, as of July 8th, 2014. The California-based airline first introduced service between the innovation capitals of Austin and San Francisco in May 2013.
Virgin America, the California-based airline already known for its award-winning cuisine and international-grade First Class cabin, today announces a new enhanced First Class menu and service that will launch on its long-haul business flights between San Francisco and Los Angeles to Newark, New York, Boston and Washington, D.C. (Ronald Reagan Washington National Airport) – as of March 4, 2014.
Virgin America has announced it will partner with Alliance Data Retail Services to launch a new Virgin America Visa Signature Credit Card and a first-ever Virgin America Premium Visa Signature Card. Both co-brand cards offer Virgin America guests and Elevate frequent flyer program members a host of perks to make their travel experience more convenient, flexible and rewarding.