Sir Richard Branson has won a ten-year battle to combine his three Australian carriers – Virgin Blue, V Australia and Pacific Blue – under one moniker, Virgin Australia. A previous ruling prevented him from using the “Virgin” name on aircraft that flew international routes.
Pacific Blue, a subsidiary of Richard Branson’s Virgin Blue, is axing its New Zealand domestic operations after suffering from years of heavy losses. It will redeploy planes and staff on transtasman services to Australia.
Virgin Atlantic and V Australia have joined forces in a new loyalty programme agreement which allows travellers to earn miles when flying on the networks of both airlines.