Us Travel Association News

Brand USA unveils first ever marketing campaign at International Pow Wow

Brand USA unveils first ever marketing campaign at International Pow Wow

Brand USA has unveiled the first-ever comprehensive marketing campaign from the United States during a press conference at International Pow Wow, the largest travel trade show in North America. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to ‘Discover this land, like never before’.

U.S. Travel endorses visa waiver program expansion legislation

U.S. Travel endorses visa waiver program expansion legislation

2nd Feb 2012 Press Release Tourism News Organisations & Operators

The U.S. Travel Association has announced its endorsement of new legislation to help expand the Visa Waiver Program (VWP). The Visa Waiver Program Enhanced Security and Reform Act, introduced by Sens. Barbara Mikulski (D-MD) and Mark Kirk (R-IL), and Reps. Mike Quigley (D-IL) and Steve Chabot (R-Ohio), enhances security measures while extending the VWP framework to welcome additional countries.